Work

Marketing

Year: 1974

Type: article

Source: Journal of Marketing

DOI: 10.2307/1249858

Authors: William T. Bonwich, Theodore N. Beckman, William R. Davidson, W. Wayne Talarzyk

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4244124328

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