Work

Identitätsbasierte Markenführung

Year: 2015

Type: book

Source: Springer eBooks

DOI: 10.1007/978-3-658-07506-4

Authors: Christoph Burmann, Tilo Halaszovich, Michael Schade, Frank Hemmann

Institution: University of Bremen

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4244364153

FWCI: 16.87

Cites:

Cited by: 68

Related to: 10