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Year: 2014

Type: book

Source: Routledge eBooks

DOI: 10.4324/9781315863931

Authors: Nicolas Papadopoulos, Louise A Heslop

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4244405887

FWCI: 5.705

Cites:

Cited by: 66

Related to: 10