Work

A Generalized Normative Segmentation Methodology Employing Conjoint Analysis

Year: 2003

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-540-24713-5_18

Authors: Wayne S. DeSarbo, Christian F. DeSarbo

Language: French

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4244472280

FWCI:

Cites: 40

Cited by: 7

Related to: 10