Work

Factors Influencing Successful Brand Extensions

Year: 2003

Type: article

Source: Journal of Marketing Management

DOI: 10.1362/026725703322498109

Authors: Leif E. Hem, Leslie De Chernatony, Nina M. Iversen

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4244770631

FWCI: 9.281

Cites: 37

Cited by: 106

Related to: 10