Work

The principles

Year: 2010

Type: book-chapter

Source: Palgrave Macmillan UK eBooks

DOI: 10.1057/9780230285804_4

Author: J. Scott Armstrong

Institution: University of Pennsylvania

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4244841173

FWCI:

Cites:

Cited by: 9

Related to: 10