Work

Branding strategy development based on innovative behaviour

Year: 2017

Type: article

Source: International Journal of Business and Globalisation

DOI: 10.1504/ijbg.2017.083242

Author: Popy Rufaidah

Institution: Padjadjaran University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4244936302

FWCI: 0.397

Cites:

Cited by: 6

Related to: 10