Work

Wirtschaftliche Werbelehre

Year: 1952

Type: book

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-663-12871-7

Author: Rudolf Seÿffert

Institution: University of Cologne

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4245472848

FWCI: 38

Cites:

Cited by: 34

Related to: 10