Work

Applying neural computing to target marketing

Year: 1997

Type: article

Source: Journal of Direct Marketing

DOI: 10.1002/(sici)1522-7138(199723)11:4<76::aid-dir10>3.0.co;2-d

Authors: Jacob Zahavi, Nissan Levin

Institutions: Tel Aviv University, Hebrew University of Jerusalem

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4245488342

FWCI: 1.566

Cites:

Cited by: 37

Related to: 10