Work

On the Formation and Relationship of Ad and Brand Attitudes: An Experimental and Causal Analysis

Year: 1990

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3172587

Authors: Paul W. Miniard, Sunil Bhatla, Randall L. Rose

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4245594265

FWCI: 9.61

Cites:

Cited by: 99

Related to: 10