Work

A History of Marketing Thought

Year: 2002

Type: book-chapter

Source: SAGE Publications Ltd eBooks

DOI: 10.4135/9781848608283.n3

Authors: D. G. Brian Jones, Eric H. Shaw

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4245660665

FWCI: 17.3

Cites:

Cited by: 86

Related to: 10