Work

The Evolution of Relationship Marketing

Year: 2000

Type: book-chapter

Source: Sage eBooks

DOI: 10.4135/9781452231310.n5

Authors: Jagdish N. Sheth, Atul Parvatiyar

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4245684483

FWCI: 6.879

Cites:

Cited by: 94

Related to: 10