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Year:
2013
Type:
book
Source:
Routledge eBooks
DOI:
10.4324/9780080509037
Authors:
Pervaiz K. Ahmed,
Mohammed Rafiq
Language:
English
Topic:
Marketing and Advertising Strategies
Subfield:
Marketing
Field:
Business, Management and Accounting
Domain:
Social Sciences
Open Access status:
closed
OpenAlex ID:
W4245874692
FWCI:
1.723
Cites:
Cited by:
18
Related to:
10