Work

Expanding the role of the direct marketing database

Year: 1992

Type: article

Source: Journal of Direct Marketing

DOI: 10.1002/dir.4000060208

Author: Mary Lou Roberts

Institution: University of Massachusetts Boston

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4245920409

FWCI: 1.411

Cites: 1

Cited by: 15

Related to: 10