Work

Emotional Branding and the Strategic Value of the Doppelgänger Brand Image

Year: 2006

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.70.1.050.qxd

Authors: Craig J. Thompson, Aric Rindfleisch, Zeynep Arsel

Institutions: Tilburg University, University of Wisconsin–Madison

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4246039210

FWCI: 17.55

Cites: 62

Cited by: 362

Related to: 10