Work

Wirkung integrierter Kommunikation

Year: 2010

Type: book

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-6115-0

Author: Franz-Rudolf Esch

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4246173249

FWCI: 4.057

Cites:

Cited by: 101

Related to: 10