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The Role and Measurement of Attachment in Consumer Behavior

Year: 1992

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1207/s15327663jcp0102_04

Authors: A. Dwayne Ball, Lori H. Tasaki

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4246333527

FWCI:

Cites: 16

Cited by: 360

Related to: 6