Work

Marketingmenedzsment

Year: 2016

Type: book

Source: Akadémiai Kiadó eBooks

DOI: 10.1556/9789630597784

Authors: Kevin Lane Keller, Philip Kotler

Language: Hungarian

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4246510592

FWCI: 17.05

Cites:

Cited by: 256

Related to: 10