Work

Wirtschaftlichkeit des Kundenbindungsmanagements

Year: 1999

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-99714-2_18

Authors: Manfred Bruhn, Dominik Georgi

Language: German

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4246594204

FWCI: 4.463

Cites: 15

Cited by: 6

Related to: 10