Work

Identitätsorientierte Führung von Luxusmarken

Year: 2005

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-322-84747-8_19

Author: Ingo Lasslop

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4246613488

FWCI:

Cites: 7

Cited by: 26

Related to: 10