Work

Marketingmanagement

Year: 2012

Type: book

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-3628-8

Author: Christian Homburg

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4246662437

FWCI: 19.49

Cites:

Cited by: 79

Related to: 10