Work

Marketing

Year: 2009

Type: book

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-8021-2

Author: Manfred Bruhn

Institutions: University of Basel, Technical University of Munich

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4246710476

FWCI: 7.941

Cites: 3

Cited by: 24

Related to: 10