Work

Marketing Communications

Year: 1995

Type: book-chapter

DOI: 10.1007/978-1-349-24260-3_13

Author: Keith Crosier

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4246771204

FWCI: 3.057

Cites: 45

Cited by: 10

Related to: 10