Work

Comment

Year: 1988

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298805200405

Author: Frederick E. Webster

Institutions: Dartmouth College, Marketing Science Institute, Harvard University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4246895369

FWCI: 1.689

Cites: 1

Cited by: 22

Related to: 7