Work

Data Mining im CRM

Year: 2002

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-87142-8_11

Authors: Hajo Hippner, Klaus D. Wilde

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4246929000

FWCI: 5.767

Cites: 2

Cited by: 8

Related to: 10