Work

Kommunikations-Controlling

Year: 2009

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-8078-6_47

Authors: Lothar Rolke, Wolfgang Jäger

Institution: University of Applied Sciences Mainz

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4247056824

FWCI: 1.619

Cites: 6

Cited by: 22

Related to: 10