Work

Markenpositionierung als Grundlage der Markenführung

Year: 2019

Type: book-chapter

Source: Springer Reference Wirtschaft

DOI: 10.1007/978-3-658-13342-9_10

Author: Franz-Rudolf Esch

Institution: EBS University of Business and Law

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4247176370

FWCI: 3.085

Cites: 61

Cited by: 10

Related to: 10