Work

Integriertes Direktmarketing

Year: 2005

Type: book

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-92944-0

Author: Bernd W. Wirtz

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4247318923

FWCI: 2.606

Cites:

Cited by: 44

Related to: 10