Work

Market Segmentation

Year: 2012

Type: book

Source: Wiley eBooks

DOI: 10.1002/9781119207863

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4247320863

FWCI: 2.051

Cites:

Cited by: 41

Related to: 10