Work

Persuasive Advertising

Year: 2010

Type: book

Source: Palgrave Macmillan UK eBooks

DOI: 10.1057/9780230285804

Author: J. Scott Armstrong

Institution: University of Pennsylvania

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4247968790

FWCI: 8.564

Cites:

Cited by: 140

Related to: 10