Work

Global and multinational advertising

Year: 1995

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.32-3975

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4248243241

Cites:

Cited by: 47

Related to: 5