Work

Strategic marketing planning: theory and practice

Year: 2008

Type: book-chapter

Source: Elsevier eBooks

DOI: 10.1016/b978-0-7506-8566-5.50009-1

Author: M MCDONALD

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4248487582

FWCI: 5.513

Cites:

Cited by: 16

Related to: 10