Work

Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation

Year: 1986

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224378602300102

Authors: C. Whan Park, S. Mark Young

Institutions: University of Pittsburgh, University of Arizona

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4248775411

FWCI: 14.37

Cites: 36

Cited by: 313

Related to: 10