Work

Experiential Marketing

Year: 2019

Type: book

Source: Routledge eBooks

DOI: 10.4324/9781315232201

Author: Wided Batat

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4248812042

FWCI: 17.67

Cites:

Cited by: 110

Related to: 10