Work

Advertising the American Dream: Making Way for Modernity, 1920-1940

Year: 1986

Type: book-review

Source: Journal of Marketing

DOI: 10.2307/1251300

Authors: Richard W. Pollay, Roland Marchand

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4249040681

Cites:

Cited by: 122

Related to: 10