Work

Marktorientierte Unternehmensführung und Direct Marketing

Year: 1997

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-94835-9_3

Author: Heribert Meffert

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4249130421

FWCI: 7.71

Cites: 13

Cited by: 6

Related to: 10