Work

Managementkonzept der identitätsorientierten Markenführung

Year: 2005

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-322-84747-8_4

Authors: Christoph Burmann, Heribert Meffert

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4249349235

FWCI: 23.78

Cites: 9

Cited by: 39

Related to: 10