Work

Preismanagement

Year: 2016

Type: book

Source: Springer eBooks

DOI: 10.1007/978-3-658-11871-6

Authors: Hermann Simon, Martin Fassnacht

Institution: WHU – Otto Beisheim School of Management

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4249569635

FWCI: 12.73

Cites: 1

Cited by: 140

Related to: 10