Work

Advertising Theory

Year: 2012

Type: book

Source: Routledge eBooks

DOI: 10.4324/9780203149546

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4249678369

FWCI: 2.051

Cites:

Cited by: 30

Related to: 10