Work

The Relationship of Psychological and Situational Variables to Usage of a Second- Order Marketing System

Year: 1984

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/009207038401200304

Authors: L. O'Reilly, M. Rucker, R. Hughes, M. Gorang, S. Hand

Institution: University of California, Davis

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4249780741

FWCI:

Cites:

Cited by: 16

Related to: 10