Work

Product Placements

Year: 2009

Type: article

Source: Journal of Advertising

DOI: 10.2753/joa0091-3367380302

Author: Pamela Miles Homer

Institution: California State University, Long Beach

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4249797325

FWCI: 18.67

Cites:

Cited by: 158

Related to: 10