Work

Produktpositionierung

Year: 2007

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-9517-9_15

Author: Volker Trommsdorff

Institutions: Christian-Albrechts-Universität zu Kiel, Technische Universität Berlin

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4249799885

FWCI: 7.385

Cites: 11

Cited by: 15

Related to: 10