Work

A Managerial Introduction to Marketing

Year: 1976

Type: book-review

Source: Journal of Marketing

DOI: 10.2307/1251092

Authors: Walter B. Wentz, Thomas A. Staudt, Donald A. Taylor, Donald J. Bowersox

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4249861610

Cites:

Cited by: 31

Related to: 5