Work

Marktsegmentierung

Year: 2000

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-94547-1_25

Authors: Hermann Freter, Oliver Obermeier

Language: German

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4249913298

FWCI: 2

Cites: 4

Cited by: 9

Related to: 10