Work

Industrial Marketing Management

Year: 2008

Type: editorial

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2008.01.004

Author: Peter J. LaPlaca

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4249953509

Cites:

Cited by: 613

Related to: 10