Work

Effects of Repeating Varied Ad Executions or Brand Name Memory

Year: 1991

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3172781

Authors: H. Rao Unnava, Robert E. Burnkrant

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4249953540

FWCI:

Cites:

Cited by: 69

Related to: 10