Work

Advantages of the Large Firm: Production, Distribution, and Sales Promotion

Year: 1956

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224295602000402

Author: Joe S. Bain

Institution: University of California System

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4249972815

FWCI: 40.69

Cites:

Cited by: 53

Related to: 10