Work

Advertising Appeals

Year: 2013

Type: article

Source: Journal of Promotion Management

DOI: 10.1080/10496491.2013.817218

Authors: Steve Dix, Chris Marchegiani

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4250057795

FWCI:

Cites:

Cited by: 21

Related to: 10