Work

Marketing

Year: 2003

Type: book

DOI: 10.1007/978-1-4039-3741-4

Authors: Malcolm McDonald, Martin Christopher, Margrit Bass

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4250086396

FWCI: 2.469

Cites:

Cited by: 18

Related to: 10