Work

Introduction to consumer value

Year: 1999

Type: book-chapter

Source: Routledge eBooks

DOI: 10.4324/9780203010679.ch0

Author: Morris Holbrook

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4250127370

FWCI: 13.95

Cites: 22

Cited by: 420

Related to: 10